This random thought is sponsored by a Christmas party last night and a lazy Saturday morning.
But seriously have you ever thought about it?
I’ve spent most of my morning in bed or on the sofa, which is incredibly rare for me, and as a result I’ve seen a lot of adverts and the majority of these have been bizarre perfume adverts.
Here are a couple of thoughts that entered my head as I watched probably the 50th perfume advert of the morning (potential exaggeration):
What do the advertisements follow an incomplete narrative?
Why do they often have some kind of disney-esque female character?
How often does the perfume scent relate to the incomplete narratives being shown?
I guess my point is how bizarre it is that something you really can’t understand has an advertisement. It seems futile. I would never watch a perfume advertisement, regardless of how inventive and dreamlike they try to make it, and then march to my local perfume shop and buy it without smelling it. In fact when I have bought perfume I haven’t been swayed by an advertisement at all. I am swayed by smell, which television unfortunately falls down on!
Surely there is a more inventive way to sell perform, aside from look at this pretty girl in an odd scenario carrying a uniquely shaped bottle?
I’ll stop now. What do you think?